Turn: Problem + Solution
Turn allows customers to create advertising campaigns and then more effectively monitor those campaigns by overlaying third-party data, offline data, and data from multi-channel media campaigns.
Turn's first application needed an upgrade to focus on the needs of their new target users. Enterprise clients were asking for more complex campaign creation, monitoring & data reporting. I was hired to help redesign the existing application, address the needs of a more advanced user and update an outdated look and feel.
- Overhaul existing 3 step process for campaign creation and show all relevant data for initial IO creation on one screen
- Show all necessary data for campaign monitoring on one screen
- Create a GUI that displays data in a more pleasing way
- User Research identified key areas where campaign creation and management was lacking for existing customers
- Create flexible IO and Package creation that allows users to skip steps and quickly set up a 'starter campaign'
- Centralize campaign monitoring that shows status of a campaign visually with ability to drill into information in an in depth way
- New Visual Design that establishes visual hierarchy and displays status of key information
Visuals & Wire frames: Campaign Monitoring and Package Creation